Furco is an E-Commerce store which aims to provide unique and viral products to their customers. See a unique and viral product on Facebook? Chances are Furco already sourced it and made it available on their store.
When Furco first approached us, they had the idea of sourcing products from China and distributing them into more prominent markets such as the US, UK, Canada, and Australia. Through their other businesses, the folks at Furco already had relationships with a wide range of Chinese suppliers – this makes product sourcing easy.
However, setting up a converting online store was a whole other challenge by itself. Through several discovery sessions, we concluded that the product detail page was the most important page throughout the site. Through paid advertisements, potential customers will be directed to the product detail page. We had to focus a large portion of our effort and attention on designing this page.
Apart from the beautiful frontend, we also had to set up an end to end store automation for Furco. This includes automated inventory management, invoice generation, and email marketing sequences.
Through our strategic Facebook advertisements, we were able to quickly gather enough audience data to leverage Facebook’s machine learning algorithm. With our audience data, Facebook was able to accurately target our advertisements into the right people who easily turn into buyers.