Are you starting or trying to market your business? Well, creating a Facebook business page is free, and it gives you access to huge amount of people.
It is reasonable that small business owners would do to rely on Facebook, the largest social media network to market their brand at no cost. Yes of course. You can always use your Facebook business page as a website to show people what you are doing and let them learn more about your business. You can use it to post media, share relevant links to promote your brand. The question, is a Facebook page really good enough? Let’s look into what you need to know about.
Did someone say Leads?
Since so many people use Facebook for personal social media, it offers a lot of potential traffic. Social media is definitely a great way to generate new leads. With 1.4 billion active monthly users, Facebook brings what small businesses need the most.
The competition on Facebook is undoubtedly intense. Analyzing over 880 million Facebook posts, the average number of engagements with Facebook posts created by brands and publishers has fallen more than 20% since January 2017, reported by BuzzSumo.
In simple terms, it means that there is now more content being created and there is time for people to see it. The more pages someone likes, in addition to more friends they have, the tougher it is for businesses to reach them. This applies to people that like your page, not all of them will get all of your posts on their newsfeed.
However, compare to your company Website, where there is no extra unwanted distraction. You will still have to do something to direct people to your site. A simply organic search strategy can handle well enough.
Businesses who do online marketing may have heavy competition for keyword search terms at the beginning, but that competition will significantly decrease over time with consistent effort. Contrariwise, Facebook competition is only likely to increase.
Inexpensive & Easy
You can register a Facebook business page for free, whereas there is a cost involved when you want to hire a firm, a freelancer, or your employee to build and maintain a business website. Understandably that why small business owners would choose to use the Facebook business page, as it gives the ability to both reduce the time and money cost of digital marketing.
Unlike having your own business Website, Facebook business page lack of brand control. While Facebook allows customization of your profile picture as your brand logo, with your business’ cover photo, it is the limit of the branding and personalization. Facebook will never allow to give you the complete brand experience, and contents and updates must stay within the guidelines established by Facebook. All contents on Facebook can be used by Facebook for their own purposes.
Why not having both!
If you want to choose one side of the Facebook business page or creating a website for your business. I’d recommend you choose to do both. They both have different purposes in life. One is not a replacement for the other.
Social media is a great way to generate new leads and direct them back to your website. Directing traffic to your website is always important. Regardless of the quality of your website content and design, without visitors, all your efforts will be wasted.
Everything is Under Control
There are a lot of possibilities why Facebook today could stop being effective for your business, and those reasons are all beyond your control. Facebook is able to control your information shown. i.e. if your followers begin to grow weary of seeing your posts and do not engage with them, Facebook will begin to take your posts out of their News Feed.
It is a risky choice to let someone else’s platform to have all the control and all the information about your leads. Having your own website can mean that you can always ensure will always be there. The more content you add to it, the more value it has to your business over time
I recommend creating something that’ll last – creating a website for your company.