Want to boost your organic traffic to your webpages that matter the most? We definitely heard of SEO. The basics of SEO isn’t that hard – in many cases, it became overcomplicated. Let’s keep it simple, they’re mostly just common sense.
If you’re relatively new to this world of search marketing, let’s start with a brief explanation of SEO.
What is SEO?
People use Search Engine Optimizers to help them rank up higher on search engines. This will make more people easily find it and gain more “organic traffic”. In essence, we use SEO to create high-quality content strategically to help businesses discover opportunities to answer questions people have about the industry via Google or other search engines.
Check out this article to learn more about SEO.
Let’s dive deeper and see what you’ll need to do in order to SEO your web content.
Know your Keywords
It requires a little research if you want to generate more traffic on your websites. Keep this question while researching keywords “What would you search for in your search engine?” You can easily find keywords that your target customer searches for using Google’s autocomplete feature.
You can start typing a keyword in the search field, check out the populated list. It’s actually what people are actually searching for them.
NOTE: Don’t forget to think about related words! Thesaurus.com may come into handy when searching for synonyms.
Longer keywords (also known as Long-tail keywords) tend to be less competitive than short-tail keywords. In short, long-tail keywords have relatively lower search volume, makes it easier to rank up faster. (easy!)
Know your audience – it’s best to know your typical visitor to deliver higher quality content valuable for your target market.
So, what’s valuable content to them? Your target audience will most likely be interested in the material that answers to their question, provide them with insights that they can use, or educate them to be better at what they’re doing.
NOTE: Remember to use appropriate keywords naturally. Avoid using keyword terms too frequently.
We shouldn’t underestimate Google’s search engine. It’s ingenious; it will realize if you’re in an attempt to inflate your site’s ranking by adding keyword over and over again. It will not help with ranking, but the opposite. They will penalize your site by lowering your ranking or worse, removing your website from the search list.
Keywords in URLs
A lot of my clients overlook their page URLs. Be sure to not miss that, because they’re important for your SEO.
Google has some good tools (and free). One of them is Google Adwords’ Keyword Planner, it’s usually used to check search ranking. Simply enter a keyword to get a better picture of how popular they were, and search volume throughout the years. You can also use Google Trends to compare different keywords to see a quick graphical comparison of interest over time. (it’s fun!)
Be sure you don’t overlook your page titles. Engaging and interesting titles tend to be more attractive to your readers. Good titles that can basically be answering their questions or even asking their frequently asked question in one sentence. Best using strong words, or try to make it fun to boost their interest!
Step 1: Generate a List of Keywords
Using the right keywords isn’t just about the traffic, but also the quality of your site. When you do keyword research for your website, it’ll be much easier if you know the content well. Keywords will just snap out as you creating the contents.
It is also best that you do a lot of keyword research to get a list of keywords to work out quality content.
Step 2: Check out Google’s First Page
We all are familiar with Google’s Engine, it’s free. The search engine works well if you have a limited budget on building SEO, you can reverse engineer to follow what worked for your competitors. See what worked of the others and applied to your site. If it works for them, nothing will go wrong (right?).
Of course, you need to spend some time analyzing the competitors’ website, check out how they display information, see if you can be better than what they’re doing. If they have a blog, read on their post to check out what they’re writing, how they are writing, and their website structure.
Use competition’s content as inspiration to create something even better! Don’t you agree?
Step 3: Create Unique and Engaging Content
A website with good content is mighty. It can generate revenue by doing a marketing channel for businesses. But this will not work in a short time, but within a year of consistently good quality posts, your blog should rank top.
If you’re interested, check out types of websites best for earning!
Step 4: Link them up!
One of the ways to boost your search engine rankings is to get backlinks. It also shows your website to be a reliable source that gets information and backs up claims from authoritative resources.
Backlinks basically connect people that need sources to people that want links and exposure. i.e. connect bloggers or journalists to your site to gain exposure.
These links carry the most weight in your SEO. You can see it as scoring. Getting links from quality sources (external links), Google will think that you’re more “legit”, therefore sending you up to higher ranking.
Linking internally (to your other posts) throughout the site does not only benefit the user experience but also enhance your SEO!
Step 5: Housekeeping. Neat, and Clean
Trust me, internal links still work in 2020. It’s commonly practiced with the main objective to drive as much traffic as possible to every post and pages. It’s recommended to have at least 2-3 internal links in each blog post.
You should use outbound links too. It helps search engines recognize your page’s topic. This is why you need to include keywords in your titles. For example, “ways to”, “how-to”, “guide”, etc. This will increase your chances of ranking for long-tail keywords.
Next, make your webpage as responsive as possible. When you tell people about your website today, they will most probably be accessing it via their smartphones. There are still a lot of sites out there that aren’t mobile-friendly. Having a good responsive design for both mobile and desktop will definitely help you rank.
Step 6: Create a Link-building plan
Now it’s a good time to start building links to your content consistently. Make sure they are highly relevant to your content. Don’t know how to find useful quality links? Fret not… Search for it! I know many of those sites are going to be competitors, a large portion of them won’t be. (wink)
TIPS: When you’re writing the current post, think of what’s relevant to the current one. Make a list of them and start actively writing and link them all up.
Step 7: Measure and track your contents’ success
It’s like proofreading before publishing a post. As time goes, do check out where you’re standing, SEO-wise, to see how well you’re doing by comparing with your competitors.
Why is it important to keep an eye on your competitors? Take it as a free SEO insight for your website. They probably have spent big bucks to achieve top rankings, especially those with more prominent brands. Check what works out and what you should avoid doing without spending. (sounds good!)
When you’re building your website, an SEO strategy can be very lucrative in the long run. There’s no shortcut to a winning SEO, regardless if you’re a famous brand with a robust strategy or a start-up. It’s all about great effort consistently creating quality content while following the steps above and tailoring them to your own needs; you will be kicking butts.
I know the process can be time-consuming; we just have to be patient and do not try to outsmart Google to attempt for better ranking. There’s no “hacky” way to do this. Do keep tabs on your competitors, you’ll stand a chance to be a step ahead of them and outrank them.
Start small! Check out these small business marketing ideas that can make a difference today.